Strategy | Execution | Automation | Continuous Improvement

Alliances & Partnerships

Build a productive partnership program to enter new markets and increase deal velocity

Successful Alliances & Partnerships Program

Enter new markets + Speed up Deals + Improve Cash Flow

Identify

Identify the right partner profile and create a prioritized list for your outreach

Content

Develop high converting outreach messaging as well as enablement content to maximize productivity

Evolve

Build your partnership function with the right KPIs, OKRs and mechanisms for continuous improvement

The Harsh Truth

Commission-Only Agents are not Partners

The sales stages of prospecting, outreach, meetings and the trust-building that continues throughout the process can all be shortened if you as a vendor can piggy-back on the credibility of a trusted-partner. Furthermore, with the right incentives & enablement, your Partner sales organization can become as good as your own direct sales force. This doesn’t come easy though as any partner’s excitement dies over time and can be recovered only through continuous quick wins for which a comprehensive alliances & partnerships strategy is required.

A Typical Alliances Strategy Engagement

33%

0 - 60 Days

Identification - Outreach - Onboard - Sales Enablement - Joint Selling - Continuous Learning

50%

60 - 90 Days

Enable - Joint Selling V2 - Incentives - Bright Spots - Case Studies

100%

90 - 180 Days

Assess - Realign - Streamline & Automate