• August 16, 2021

Inbound leads – timely response

Inbound leads – timely response

Inbound leads – timely response 150 150 Intely Tech

Responsiveness, or lack of it.

This is the most irritating part of initiating a purchase.

It’s astounding how many inbound leads lay around unattended till it’s too late.

I was having a conversation with someone in an Australia Post related company a couple of months ago and he was pleasantly surprised at our swift response.

Imagine this, a seller & a buyer who are different due to their roles in the purchase process, bonding over how unresponsive most sales organizations are in case of inbound leads.

And I am not talking about the canned automated responses which anyone can smell from a mile away.

It’s the personalized, thoughtful response to show that you have done some basic research on their company to know how you can potentially help them – as you have helped their industry peers.

From time to time, I buy tech as part of my job and it’s disappointing to see good companies miss out on business due to a missing link in their sales process/system.

The bar is set so low in most cases that doing even the basics right can be your USP.

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