Here’re two examples of how companies have attempted to 𝐦𝐨𝐧𝐞𝐭𝐢𝐳𝐞 𝐭𝐡𝐞𝐢𝐫 𝐢𝐧𝐜𝐨𝐦𝐩𝐞𝐭𝐞𝐧𝐜𝐞
Join me as I smh & 🤦
I invested some money in a small bit of land in 2008 with the schedule for it to be handed over for development in 2012. Not only has the handover not been done till now, I’ve received a “cost escalation” payment schedule from the developer citing increased cost of development.
I’m supposed to pay for their incompetence. And I’m just one of thousands in the same boat.
Now for an example from B2B tech
An existing vendor brings in their big guns in a workshop to present how they’re aligned to help the client move forward with their new strategy. Within 30 minutes it was clear that they just didn’t get it and were pushing their agenda rather than having listened to the client’s needs.
Their “big save” attempt?
“We understand that we need to rework our offering. If despite our long previous engagement, we found it difficult to truly understand your needs, imagine how difficult it’ll be for anyone else. We believe that we’re uniquely positioned to continue being your strategic partner.”
𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬
– buyers see through such tactics
– it isn’t as clever as you think it is
– the market is bigger than you think
– and you aren’t as unique as you believe yourself to be.
As for the first example, anyone interested in an investment opportunity 🙃