LinkedIn is a great platform to connect with others
But most sales people use it for “automated cold calling”
I’ve been that sales guy – and I’ve been a buyer – here’s my perspective.
The general approach is to reach out to connect. & send a message detailing your service & ask for a meeting.
Think of the cold-call parallel.
People don’t log on LI to buy things.
Use LI the way marketing is supposed to – attract attention ➔ generate interest ➔ create desire
The best approach that I’ve seen till date, is to send a connection request with a truly personalized note – common interests, mutual connections, wanting to follow thoughts on a particular subject – anything personal.
Engage – e.g. replying to posts – adding true value to the conversation rather than just an “agreed”. Share content that would be of value – impacting their KPIs
Publish content to help – showcase your subject matter knowledge rather than just talk up your product and webinar.
LinkedIn automation tools have enabled the thought that if you run a faulty play enough times – the results will follow.
Annoyance at scale
If you’re in sales, use LinkedIn for your tier 1 accounts – where personalization is worth the time – because it’ll take time.
LinkedIn: link