The “Nurture” Sequence – Who’s It Really For?
What’re Nurture Sequences A common practice is the nurture sequence where sales teams put unengaged prospect or prospects who aren’t in an active sales cycle. They are put in a…
read moreWhat’re Nurture Sequences A common practice is the nurture sequence where sales teams put unengaged prospect or prospects who aren’t in an active sales cycle. They are put in a…
read moreUnderstanding Sales Velocity: Your Pipeline’s Speedometer Sales velocity is more than just another metric—it’s your sales pipeline’s speedometer, telling you how quickly you’re converting opportunities into revenue. While the concept…
read moreDetermining the right GTM mix is essential to avoiding burn capital and resources. This becomes critical to any startup’s survival as it moves from founder-led sales. The following is a…
read moreTill we get to a point where AI is buying from AI, “things” from “things”, there’s a role for humans to be involved in Sales.AI can and should automate certain…
read moreYou may have read up on what a modern Sales Strategy looks like. If not, you can read up here. The following is a 12-question survey that won’t take more…
read moreSales Strategy documents often run the risk of becoming outdated and never being read after the first iteration. This is true for IT Strategies, GTM Strategies and also, Sales Strategies.…
read moreWhen it comes to the quickest route to revenue, here’s what has worked for the B2B & B2G tech companies that I’ve worked with 1. Monetizing Delivered Value2. Partnerships /…
read moreA very smart Revenue Leader, who had successfully competed against big-name players while working at small startups, had a few guiding principles about how his team should operate. I had…
read moreVendors in a street market from back home generate business in this way. Every few minutes they let everyone in the vicinity know what they’re offering & at what rate.…
read moreIt’s been quite a ride for most B2B Tech startups recently – from manic highs to what looks like a 2-year slump up ahead It’s time to make adjustments Here’s…
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