The concept of outcome-based pricing is a hot discussion topic in today’s business landscape. For companies deeply entrenched in traditional subscription-based or perpetual licensing models, shifting to a system where…
read moreThe journey of a tech founder is often one of innovation, vision, and relentless execution. Yet, a recurring theme in conversations with many of these entrepreneurs—from bootstrapped startups to established…
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Being effective at large-scale events has been a struggle. Unless I’ve meetings booked beforehand, anything that I get out of an event seems to be by chance. One of the…
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Till we get to a point where AI is buying from AI, “things” from “things”, there’s a role for humans to be involved in Sales. AI can and should automate…
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Sales psychology isn’t just about persuasion, it’s about understanding human behavior, decision-making patterns, and the subtle ways people try to gain an upper hand in a conversation. Whether you’re dealing…
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B2B SaaS Partnerships have been treated by many tech companies as primarily a lead generation engine. But what if we shifted that perspective? What if partnerships were about something more…
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Revenue Growth – every conversation I have with tech companies these days revolves around this. And while those discussions often start in familiar places, they usually boil down to three…
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Accepting a connection request isn’t a permission to pitch(slap).But if you must,remember,accepting a connection request isn’t a permission to pitch(slap).Sending a list of your services within 20 minutes of a…
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Such a catchy title – “B2B Buying Disconnect Report” Here’re some interesting tidbits from TrustRadius / Pavilion’s 2024 report, – Buyers are relying on fewer resources than beforeAction: Quality trumps…
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What’re Nurture Sequences A common practice is the nurture sequence where sales teams put unengaged prospect or prospects who aren’t in an active sales cycle. They are put in a…
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