The “Nurture” Sequence – Who’s It Really For?
What’re Nurture Sequences A common practice is the nurture sequence where sales teams put unengaged prospect or prospects who aren’t in an active sales cycle. They are put in a…
read moreWhat’re Nurture Sequences A common practice is the nurture sequence where sales teams put unengaged prospect or prospects who aren’t in an active sales cycle. They are put in a…
read moreUnderstanding Sales Velocity: Your Pipeline’s Speedometer Sales velocity is more than just another metric—it’s your sales pipeline’s speedometer, telling you how quickly you’re converting opportunities into revenue. While the concept…
read moreDetermining the right GTM mix is essential to avoiding burn capital and resources. This becomes critical to any startup’s survival as it moves from founder-led sales. The following is a…
read moreSuch a catchy title – “B2B Buying Disconnect Report” Here’re some interesting tidbits from TrustRadius / Pavilion’s 2024 report, – Buyers are relying on fewer resources than before Action: Quality…
read moreTill we get to a point where AI is buying from AI, “things” from “things”, there’s a role for humans to be involved in Sales.AI can and should automate certain…
read moreSales Strategy documents often run the risk of becoming outdated and never being read after the first iteration. This is true for IT Strategies, GTM Strategies and also, Sales Strategies.…
read moreRight now there’s a lot of excitement about what ChatGPT and similar tech can do. A lot of experimentation & learnings. What’ll happen in 6 months and 12 months once…
read moreHere’s a story from yesterday you won’t find in the news. It’s about the only scenario where you can treat your clients extremely badly and still have no impact on…
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