More often than not, your biggest competitor is the status quo.
People & organizations usually don’t like to change.
The excerpt below from Brian Solis’s interview by McKinsey is so clever – and can be used in contexts other than retail.
“When we’re imagining the future of retail, we have to stop thinking about these efforts as a cost center. We need to think of them as an investment. The “I” in ROI can stand for ignorance—what’s the return on ignorance? What’s the opportunity cost if we don’t move in new directions? Will it be good enough for us to be incrementally better? No. We have to break out of the profitability box and instead think like an investor.”
Full Interview: https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/retailers-as-experience-designers-brian-solis-on-shopping-in-2030