• June 12, 2023

Data is the (New) New Oil

Data is the New Oil

Data is the (New) New Oil

Data is the (New) New Oil 1024 581 Intely Tech

Data (that powers Generative AI) is the (new) new oil.

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A publishers’ trade association— which includes the New York Times, the Washington Post, Disney, and NBCUniversal—is reminding members that AI tools built on their archives could break copyright laws.

According to a draft of guidelines from Digital Content Next that was shared with Marketing Brew, “copyright laws protect content creators from the unlicensed use of their content” and “use of copyrighted works in AI systems are subject to analysis under copyright and fair use law.”

The document, which hasn’t been shared with members yet, also notes that “use of original content by [generative AI] systems for training, surfacing, or synthesizing is not authorized by most publishers’ terms and conditions, or contemplated by existing agreements.”