Here’s how I was sold something that I wasn’t even in the market for. Have you seen small stalls for perfumes etc. in malls?You wouldn’t think that their salespeople use…
read moreThree wishes – three guesses – three little pigs – three bears – three billy goats gruff This article won’t match the longevity or popularity of any of the above…
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More often than not, your biggest competitor is the status quo. People & organizations usually don’t like to change. The excerpt below from Brian Solis’s interview by McKinsey is so…
read morehttps://www.youtube.com/watch?v=cT3ZxLm__Bc I buy products & services for a number of tech companies and even before I get to see the product, I’ve an opinion about them mostly through their messaging…
read morehttps://www.youtube.com/watch?v=ABHMOz1gT8w Imagine that you’re driving to a wedding and your car breaks down. As you wait for help to arrive, what’s the value of a service that can get you…
read moreImagine that you’re driving to a wedding and your car breaks down. As you wait for help to arrive, what’s the value of a service that can get you to…
read more“Let’s leave morality out of this talk.” “Make sure your games aren’t too skill-based.” Mobile gaming constitutes 57% of the $173 billion video game industry. And they are markedly different…
read moreIn sales, qualifying an opportunity out is just as important as qualifying it inbecause investing time in an opportunity that you had no chance of winningis such a massive waste.…
read moreSo you raise $80m and are about to raise another $40m from Goldman Sachs. And you go from that to going bust in 5 days 5 days! Ozy Media was…
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Nothing much changed in the past 2 years or so except for where we live – where we work – where we play what’s the common theme? location how has…
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